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NetMagic, a provider of IT services, and Sun Microsystems India have lately announced a tactical partnership to help startups in India and provide them access to Sun’s technologies and services from Sun and NetMagic.

Under the hood of this alliance, NetMagic will be Sun’s hosting partner to provide web hosting and managed services to Sun’s customers in their Startup Essentials (SSE) program. According to Sun, this alliance marks the first ever-local partnership for the SSE program in India to offer web-hosting services to Sun’s customers in the country.

Both the companies claim that this alliance gives Sun Microsystem’s SSE program customers access to reliable and flexible hosting solutions from Net magic powered by Sun technologies, software and services hosted at NetMagic’s world class data centers and backed by expert advice from Sun on most pressing technical questions.

“In NetMagic we found a perfect fit, not only because they have data centers in India but also considering their world class internet data centers combined with advanced technology and professional service capabilities, to deliver mission critical hosted applications to their customers in a secure and seamless manner. Over the years NetMagic has established a good mind share within the start up community in India besides providing them with world class internet data centers and professional services,” said K.P Unnikrishnan, Director – Marketing, Alliance and Teleweb Sales, Sun Microsystems India, commenting on the venture.

The SSE program was launched in the United States in November 2006 and over 2500 companies are part of the program now. Sun extended the program to India due to the rapid growth in numbers of developers and startups in this region in August 2007.

Sun also claims that the SSE program offers start-ups the ability to subscribe to web-hosting services through NetMagic’s technologies from Sun partners at deeply discounted rates thus freeing them of the hassle of maintaining their own data centers.

“We believe this tie up with NetMagic will help us further penetrate the start up sector in India by making our offerings more relevant and appealing to the Indian startup landscape,” further added Unnikrishnan.