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The ancient art of imparting knowledge by way of story telling perhaps holds its relevance even today and considering this the website of a popular children magazine, Chandamama has now launched a unique online sharing and learning platform by integrating Mundu IM V4.

This integration allows a child not only to read his favorite story, but also refer it to his buddies and chat with his friends instantly about the stories he has read through Mundu IM link integrated into each story.

Chandamama expects this to be a powerful teaching tool as teacher and student do not have to share geographical space in order to share content seamlessly. Users don’t have to necessarily register with Chandamama.com as Mundu IM integrates and draws user lists from all major IM platforms.

With the Mundu Chat tool, users can access their buddy lists from different IM platforms, including Yahoo, AOL, MSN, and Google. Users can also refer stories from Chandamama.com to their entire address book on any of these mail platforms.

“Imagine a grandparent in India wanting to share a story with a grand-child anywhere in the world. This can happen easily with the IM chat. All the grandparents need to do is visit Chandamama, click on the Mundu IM V4 link that is integrated into each story, and start a chat,” L Subramanyan, chief executive officer of Chandamama said.

The revamped Chandamama.com went live on December 2, 2007. Since then the site has recorded average daily traffic of 20,000 page views. The print product is being re-launched and aggressively promoted across India and overseas.

An online portal that will be the 'one safe place for your child' is under development. Chandamama is also foraying into films and video production with its pool of over 15,000 exclusive stories.