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Analyst Corner
GPS Phones Will Lead Mobile LBS Spending
China's mobile Location-Based Services (LBS) market is still in an early stage, but a recent survey shows there is a high demand for these services, reports In-Stat. To date, a scarcity of low-priced GPS handsets and easy-to-use applications, rather than high service price, have constrained usage, the high-tech market research firm says.
"We believe that with falling GPS phone prices and more attractive and easy-to-use applications (i.e. LBS client) in place, mobile LBS will be accepted on a large scale," says Frances Guan, In-Stat analyst. "In the future, we believe that services that combine LBS and other mobile value-added services will be very competitive."
Recent research by In-Stat found the following:
- Existing mobile LBS users are mainly business subscribers with higher-than-average income.
- Local information and navigation applications are the most popular mobile LBS concepts.
- Survey respondents who are in the 35-39 and 18-29 age groups, including students and technical engineers with high and middle range
income, showed strong interest in mobile LBS.
The research, "GPS Phones Will Lead Mobile LBS Spending,” covers the market for mobile location-based services in China. It contains analysis of an In-Stat consumer survey regarding mobile services, including LBS. It provides insight into the attitudes and perceptions of Chinese consumers towards LBS, including how much
they are willing to pay for these services.
"We believe that with falling GPS phone prices and more attractive and easy-to-use applications (i.e. LBS client) in place, mobile LBS will be accepted on a large scale," says Frances Guan, In-Stat analyst. "In the future, we believe that services that combine LBS and other mobile value-added services will be very competitive."
Recent research by In-Stat found the following:
- Existing mobile LBS users are mainly business subscribers with higher-than-average income.
- Local information and navigation applications are the most popular mobile LBS concepts.
- Survey respondents who are in the 35-39 and 18-29 age groups, including students and technical engineers with high and middle range
income, showed strong interest in mobile LBS.
The research, "GPS Phones Will Lead Mobile LBS Spending,” covers the market for mobile location-based services in China. It contains analysis of an In-Stat consumer survey regarding mobile services, including LBS. It provides insight into the attitudes and perceptions of Chinese consumers towards LBS, including how much
they are willing to pay for these services.
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